MULTI-SKILL
PROJECT
Pumpkin Spice Latte Gin
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Graphic Design
I designed the label for Pumpkin Spice Latte Gin - a limited edition gin by Summerhall Distillery. My idea behind this was to recreate the classic Starbucks Pumpkin Spice Latte coffee - the label hinting at a takeaway coffee cup with a fun Pickering’s twist.
Photography
Following the production of the gin I was tasked to produce a set of lifestyle images to use for the product launch.
![3.PG_PSL_Bottle_Flatlay-Portrait_[Web-RGB].jpg](https://images.squarespace-cdn.com/content/v1/63bd6201b5d0ef43c756bd8d/1991c88e-4f30-476c-9398-336e920cbd74/3.PG_PSL_Bottle_Flatlay-Portrait_%5BWeb-RGB%5D.jpg)
![4.PG_PSL_Bottle+G&T-Serve_Portrait_[Web-RGB].jpg](https://images.squarespace-cdn.com/content/v1/63bd6201b5d0ef43c756bd8d/751afff6-b279-44aa-b009-83cb6a8cbbf8/4.PG_PSL_Bottle%2BG%26T-Serve_Portrait_%5BWeb-RGB%5D.jpg)
![6.PG_PSL_G&T-Serve_Portrait_[Web-RGB].jpg](https://images.squarespace-cdn.com/content/v1/63bd6201b5d0ef43c756bd8d/75be0183-2ffc-4485-bacf-f1230ab2c5ce/6.PG_PSL_G%26T-Serve_Portrait_%5BWeb-RGB%5D.jpg)
![3.PG_PSL_Bottle_Flatlay-Portrait_[Web-RGB].jpg](https://images.squarespace-cdn.com/content/v1/63bd6201b5d0ef43c756bd8d/18567b01-a670-482a-a7c1-7411e9900dc7/3.PG_PSL_Bottle_Flatlay-Portrait_%5BWeb-RGB%5D.jpg)
Digital Ads
Working with digital marketing specialist Matt Hainey, I designed a set of fun and eye-catching Meta Ads using my new lifestyle images.
The ads provided the largest amount of engagement of the year for Pickering’s paid ads, with:
• 412 comments
• 150 shares
• 630 reactions
